Anthropology 303 Final-University of Calgary

Anthropology 303 – Business In Cultural Context

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Anthropology 303 (ANTH 303-UCAL) Final

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Credits: Based on the excellent class notes provided by, Dr. Christopher John Holdsworth during Spring 2015.
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TED Talk: Rory Sutherland: Life lessons from an Ad man

How smoking became a symbol of the “Emancipated Woman”

Propaganda in America – Meet Edward Bernays

Lexicon Branding (may not play in all browsers)

Cultural Dimension: direct versus indirect communication style

Cultural Dimension: low versus high power distance

High vs Low Uncertainty Avoidance

Reaching Across cultures without losing yourself

Cultural Diversity in the Workplace

Multi-Cultural Meeting or

Standing on the shoulders of giants