Anthropology 303 – Business In Cultural Context

Disclaimer: While every reasonable effort is made to ensure that the information provided is accurate, no guarantees for the currency or accuracy of information are made. It takes several proof readings and rewrites to bring the quiz to an exceptional level. If you find an error, please contact me as soon as possible. Please indicate the question ID-Number or description because server may randomize the questions and answers.

Go to: Midterm I | Midterm II

Anthropology 303 (ANTH 303-UCAL) Final

Please wait while the activity loads.
If this activity does not load, try refreshing your browser. Also, this page requires javascript. Please visit using a browser with javascript enabled.

If loading fails, click here to try again

Some questions have hints and explanations. Click Start to begin.

Start

Congratulations - you have completed Anthropology 303 (ANTH 303-UCAL) Final.

You scored %%SCORE%% out of %%TOTAL%%. With incorrect multiple tries your score is %%PERCENTAGE%%

Your performance has been rated as %%RATING%%

Your answers are highlighted below.

Question 1

Which of the following is true about non-verbal communication? (ID-BCF-31)

A	Majority, if not all, non-verbal communication gestures are universal in the Western world.
B	Non-verbal communication is a type of stand along communication method.
C	The most explicit information is gathered through non-verbal communication.
D	In many cultures, often non-verbal communication is used to signal differences in status.
E	Proxemics deals with the variation of facial expressions.

Question 2

Which of the following describe a cultural ritual? (ID-BCF-15)

A	They are almost always much smaller events than religious rituals.
B	They are not good opportunities for marketing because each and every individual/group may have different views on the same event.
C	They are almost always a public (non family) event.
D	Usually they occur in a fixed sequence and occur periodically.
E	They are only observed in the East such as China and Japan.

Question 3

The opposite extreme of hierarchy is demonstrated by which of the following? (ID-BCF-28)

A	Long-time orientation
B	Strong uncertainty avoidance
C	Small power distance
D	Femininity
E	Collectivism

Question 4

The term "brand" has the following literal meaning. (ID-BCF-05)

A	To promote or publicize.
B	To develop a legend.
C	To produce goods or provide services.
D	To burn or stamp something.
E	To create or design a product.

Question 5

Which of the following is not a benefit of multicultural workforce? (ID-BCF-32)

A	Employees will embrace the cooperate culture.
B	Retaliation of best available talent.
C	Increased in productivity due to better cooperation.
D	Lower competition for job opportunities.
E	Improved problem solving methods.

Question 5 Explanation:

Companies that encourage multicultural business cultures have much higher number of applicant for job opportunities than others. Examples are Google Inc, ImperialOil, etc.

Question 6

Which of the following is a characteristic of high context cultures? (ID-BCF-12)

A	Less importance on age and experience.
B	Time is highly valued.
C	Logical, linear and highly action-oriented.
D	Straightforwardness
E	Meaning are embedded at many social levels.

Question 7

Majority of immigrants to Canada before 1960 are ____ . (ID-BCF-20)

A	Western Europeans
B	South Asians
C	Eastern Europeans
D	Americans
E	Asians (Chinese)

Question 8

Proxemics is one of several subcategories of the study of nonverbal communication. It deals with... (ID-BCF-22)

A	physical space usage.
B	facial expressions.
C	hand gestures.
D	touching or physical contact.
E	time symbolism.

Question 9

Which of the following is a physical symptom of culture shock? (ID-BCF-33)

A	Feelings of incompetence
B	Resentment
C	Feelings of rejection
D	Depression
E	Insomnia

Question 10

Canadian culture can be best described with which of the following terms? (ID-BCF-16)

A	Individualism, high power distance and uncertainty acceptance
B	Feminine, low power distance and uncertainty avoidance
C	Individualism, high power distance and uncertainty avoidance
D	Individualism, low power distance and uncertainty acceptance
E	Individualism, low power distance and uncertainty avoidance

Question 11

What is the primary source of non-verbal communication that can observed in every culture? (ID-BCF-24)

A	Face
B	Physically contact
C	Eyes
D	Hands
E	Body posture

Question 12

Which of the following country can be considered as low context culture? (ID-BCF-18)

A	Spanish
B	German
C	Latin American
D	Arabic
E	Japanese

Question 13

Which of the following item can be priced relatively higher (larger profit) than the other? (ID-BCF-11)

A	A gift card.
B	Religious card.
C	Graduation card.
D	A birthday card.
E	Wedding invitation card.

Question 13 Explanation:

Generally, the products that are attached to strong religious or cultural views can be sold for a higher price with a larger profit.

Question 14

Which of the following is false about consumer behaviour? (ID-BCF-01)

A	People tend to spend more time researching a product if the cost of the product is higher.
B	It is driven by wants and not by needs of individuals. Hint: Both needs and wants drives the behaviour.
C	It is a logical process.
D	Information search is done in the per-purchase phase.
E	It can be influenced by external forces/factors.

Question 15

Parades, elections, trials, and provincial holidays can be best described as ____ rituals. (ID-BCF-14)

A	family
B	rites of passage
C	personal
D	civic
E	religious

Question 16

Which of the following statement is true? (ID-BCF-30)

A	You cannot question the superiors in egalitarian cultures.
B	The decision-marking process takes longer in egalitarian cultures than in hierarchical cultures.
C	Hierarchical cultures have mechanisms for redress grievances.
D	You are expected to say "I don't know" rather than providing an uninformed or in correct answers to business questions in hierarchical cultures.
E	In egalitarian cultures, power is concentrated within a very few people.

Question 16 Explanation:

This question is based on textbook reading. The Cultural Dimension of Global Business by G. P. Ferraro and E. K. Briody - Seventh Edition; Pages 38 - 39, Chapter 2. ISBN10: 0-205-83559-7 and ISBN 13: 978-0-205-83559-1

Question 17

What are are 4Ps of marketing mix? (ID-BCF-02)

A	Production, Promotion, Persuasion and Payment
B	Product, Price, Place and Promotion
C	Price, Placement, Promote and Persuasion
D	Product, Pre-purchase, Purchase, Post-purchase
E	Production, Process, Price and Promotion

Question 18

When people are adjusting to a new culture, they go through different stages. Which of the following stages are ethnocentric stages? (ID-BCF-19)

A	Acceptance, Minimization and Integration
B	Defense, Minimization and Integration
C	Denial, Defense and Minimization
D	Denial, Defense and Acceptance
E	Acceptance, Adaptation and Integration

Question 19

What is the most fundamental principle behind a myth? (ID-BCF-13)

A	Myths must state the underlying principle explicitly.
B	Myths must have a religious or spiritual connotation.
C	Myths draw concepts from ancient civilizations such as Roman and Greek.
D	Storyline contain two opposing forces that are symbolic.
E	All myths are original and remain unchanged over time.

Question 20

Before the financial crisis, typically in North America which of the following is ranked the highest? (ID-BCF-09)

A	Security
B	Self respect
C	Excitement
D	Being well respected
E	Sense of belonging

Question 21

Why do oral care products contain mint flavor? (ID-BCF-06)

A	Mint is a key active ingredient in oral care products.
B	Due to its qualities of disinfection.
C	Due to cultural expectations.
D	Due to its strong scent.

Question 22

Which of the following items can be considered as individual values? (ID-BCF-08)
1. Security
2. Excitement
3. Warm relationships with others
4. Self-respect
5. Belonging
6. Being well respected
7. Self-fulfillment
8. Fun and enjoyment
9. Sense of accomplishment

A	1 , 2 , 5 , 7 only
B	2 , 4, 7 , 9 only
C	3 , 5 , 7 , 8 only
D	All of the above listed items.
E	1, 2 , 3 , 4 only

Question 23

Which of the following items can be considered as interpersonal orientation values? (ID-BCF-27)
1. Security
2. Excitement
3. Warm relationships with others
4. Self-respect
5. Belonging
6. Being well respected
7. Self-fulfillment
8. Fun and enjoyment
9. Sense of accomplishment

A	1 , 2 , 5 , 7 only
B	2 , 4, 7 , 9 only
C	3 and 8 only
D	2 and 5 only
E	7 and 9 only

Question 24

When people are adjusting to a new culture, they go through different stages. Which of the following stages are ethnorelative stages? (ID-BCF-21)

A	Adaptation, Defense and Minimization
B	Denial, Defense and Acceptance
C	Adaptation, Integration and Acceptance
D	Denial, Defense and Minimization
E	Minimization, Acceptance and Adaptation

Question 25

Which of the following is not part of the pre-purchase process? (ID-BCF-03)

A	Evaluation of alternatives
B	Purchase decision
C	Problem/need recognition
D	Feedback
E	Information search

Question 26

In Canada, the phrase ‘the squeaky wheel gets the oil’, meaning that if you make enough noise you will get attention, suggests an important value in Canadian society is... (ID-BCF-23)

A	Egalitarianism
B	Short- time orientation
C	Hierarchy
D	Individualism
E	Low power distance

Question 27

Which of the following is false about myths? (ID-BCF-10)

A	They contains symbolic meanings.
B	They often contains magical elements.
C	They are all originated from old legends.
D	They are often used as a tool to drive sales and promotions.
E	They often contains stories/ideas of two opposing forces (good vs evil, strong vs weak, etc).

Question 27 Explanation:

Not all myths are originated from old legends. They can be newly formed ideas/concepts by marketing companies.

Question 28

Which is false about marketing? (ID-BCF-04)

A	Marketing is a process that may not always contain specific steps.
B	Marketing include the product pricing according the market which the product is placed.
C	Marketing can be used to promote products that people need as well we people want.
D	Marketing plays a vital role in product success.
E	Modern marketing methods only work in capitalistic economies.

Question 29

What is a transitional organization? (ID-BCF-29)

A	It is a phase a company would go through just before a complete failure.
B	It is a phase in which a small business/company slowly changed in to a larger cooperation.
C	It is the process of exchanging cultures within an organization.
D	An organization that take control of the company during major cultural changes.
E	An organization that is composed of multiple business partners from several different countries.

Question 29 Explanation:

This question is based on textbook reading. Business Anthropology by Ann T. Jordan - Second Edition; Pages 109 - 125, Chapter 9. ISBN10: 1-57766-827-8 and ISBN 13: 978-7-57766-827-5

Question 30

According to the Means-End Chain Model, which of the following can be considered as value(s)? (ID-BCF-07)
I. Buying a car so you can travel to work everyday.
II. Buying food with low cholesterol.
II. Obtaining a degree because you want a good job.

A	II only
B	II and III only
C	I and II
D	III only
E	I only

Question 30 Explanation:

This is a difficult question. Some of you may think it is an unfair question. However, I think it is a fair question and you should be able to use at least process of elimination to obtain an answer.

Question 31

How many levels are in the Means-End Chain Model? (ID-BCF-26)

A	Three
B	Six
C	Four
D	Five
E	Two

Question 32

Researchers have identified several stages of culture shock. What is the third stage of culture shock? (ID-BCF-34)

A	Acceptance
B	Integration
C	Adjustment
D	Introduction
E	Transition

Question 32 Explanation:

Note: There are several culture shock models. Usually the Adjustment to new environment occurs in the third stage in most models.

Question 33

The physical and emotional discomfort produced when a person moves to a culture different from the place of origin is known as... (ID-BCF-25)

A	culture shock.
B	culture dystopia.
C	cultural experience.
D	cultural disambiguation.
E	cultural disorientation.

Question 34

What is the best option a company can take to ensure accurate translation of slogans? (ID-BCF-35)

A	Use an independent professional translator.
B	Use back translation where a translated message is translated back into the original language.
C	Create a brand new slogan when moving into a new region with different language than that of the original.
D	Use the original language itself and avoid translations all together.
E	Avoid idioms and other ethno-specific terms.

Question 35

The numbers, letters and phrases can be symbols. (ID-BCF-17)

A	False because letters cannot be symbols.
B	False because numbers cannot be symbols.
C	True
D	False because phrases are too explicit hence cannot be symbols.

Question 36

What is Sapir-Whorf hypothesis? (ID-BCF-36)

A	Learning a new language can help learn more languages later in life. In other words, once you learn a new language, it is easier to learn several others.
B	Language is dynamic and changes over time.
C	The written language is always more explicit than the spoken language in all 5500+ languages in the world.
D	It state that the language not only used for explicit communication but also linguistic categories limit and determine cognitive categories.
E	Learning a new language is beneficial because it will explain cultural differences of the new environment.

Question 36 Explanation:

This question is based on textbook reading. The Cultural Dimension of Global Business by G. P. Ferraro and E. K. Briody - Seventh Edition; Pages 113 - 114, Chapter 4. ISBN10: 0-205-83559-7 and ISBN 13: 978-0-205-83559-1

Once you are finished, click the button below. Any items you have not completed will be marked incorrect. Get Results

There are 36 questions to complete.

←

List

→

Return

Shaded items are complete.

1	2	3	4	5
6	7	8	9	10
11	12	13	14	15
16	17	18	19	20
21	22	23	24	25
26	27	28	29	30
31	32	33	34	35
36	End

Return

Credits: Based on the excellent class notes provided by, Dr. Christopher John Holdsworth during Spring 2015.
FAQ | Report an Error

If you get a question wrong, you can still click on the other answers. This will open up hints and explanations (if available), which will provide additional information.

Videos

TED Talk: Rory Sutherland: Life lessons from an Ad man

How smoking became a symbol of the “Emancipated Woman”

Propaganda in America – Meet Edward Bernays

Lexicon Branding (may not play in all browsers)

http://www.lexiconbranding.com/videos/lexicon-branding-movie.html

Cultural Dimension: direct versus indirect communication style

Cultural Dimension: low versus high power distance

High vs Low Uncertainty Avoidance

https://www.youtube.com/watch?v=Qem46KUMIOM

Reaching Across cultures without losing yourself

http://blip.tv/hbrchannel/reaching-across-cultures-without-losing-yourself-6558957

Cultural Diversity in the Workplace

Multi-Cultural Meeting

http://vimeo.com/88245683 or

http://www.trainingabc.com/building-the-multicultural-team/

Sanuja Senanayake

Anthropology 303 Final-University of Calgary

Go to: Midterm I | Midterm II

Anthropology 303 (ANTH 303-UCAL) Final

Videos

Standing on the shoulders of giants

Go to: Midterm I | Midterm II

Anthropology 303 (ANTH 303-UCAL) Final

Videos

Print/Share:

Standing on the shoulders of giants