Anthropology 303 – Business In Cultural Context
Disclaimer: While every reasonable effort is made to ensure that the information provided is accurate, no guarantees for the currency or accuracy of information are made. It takes several proof readings and rewrites to bring the quiz to an exceptional level. If you find an error, please contact me as soon as possible. Please indicate the question ID-Number or description because server may randomize the questions and answers.
Go to: Midterm I | Midterm II
Anthropology 303 (ANTH 303-UCAL) Final
Congratulations - you have completed Anthropology 303 (ANTH 303-UCAL) Final.
You scored %%SCORE%% out of %%TOTAL%%. With incorrect multiple tries your score is %%PERCENTAGE%%
Your performance has been rated as %%RATING%%
Question 1 |
A | hand gestures. |
B | facial expressions. |
C | touching or physical contact. |
D | physical space usage. |
E | time symbolism. |
Question 2 |
A | Long-time orientation |
B | Collectivism |
C | Femininity |
D | Strong uncertainty avoidance |
E | Small power distance |
Question 3 |
I. Buying a car so you can travel to work everyday.
II. Buying food with low cholesterol.
II. Obtaining a degree because you want a good job.
A | III only |
B | I only |
C | I and II |
D | II and III only |
E | II only |
Question 4 |
1. Security
2. Excitement
3. Warm relationships with others
4. Self-respect
5. Belonging
6. Being well respected
7. Self-fulfillment
8. Fun and enjoyment
9. Sense of accomplishment
A | 1 , 2 , 5 , 7 only |
B | 3 and 8 only |
C | 7 and 9 only |
D | 2 , 4, 7 , 9 only |
E | 2 and 5 only |
Question 5 |
A | cultural disambiguation. |
B | culture shock. |
C | cultural experience. |
D | culture dystopia. |
E | cultural disorientation. |
Question 6 |
A | Excitement |
B | Self respect |
C | Security |
D | Being well respected |
E | Sense of belonging |
Question 7 |
A | To develop a legend. |
B | To promote or publicize. |
C | To burn or stamp something. |
D | To create or design a product. |
E | To produce goods or provide services. |
Question 8 |
A | Information search |
B | Purchase decision |
C | Evaluation of alternatives |
D | Problem/need recognition |
E | Feedback |
Question 9 |
A | A gift card. |
B | Religious card. |
C | Wedding invitation card. |
D | Graduation card. |
E | A birthday card. |
Question 10 |
1. Security
2. Excitement
3. Warm relationships with others
4. Self-respect
5. Belonging
6. Being well respected
7. Self-fulfillment
8. Fun and enjoyment
9. Sense of accomplishment
A | 1 , 2 , 5 , 7 only |
B | 2 , 4, 7 , 9 only |
C | All of the above listed items. |
D | 1, 2 , 3 , 4 only |
E | 3 , 5 , 7 , 8 only |
Question 11 |
A | Individualism, low power distance and uncertainty acceptance |
B | Individualism, high power distance and uncertainty acceptance |
C | Individualism, low power distance and uncertainty avoidance |
D | Feminine, low power distance and uncertainty avoidance |
E | Individualism, high power distance and uncertainty avoidance |
Question 12 |
A | Latin American |
B | Arabic |
C | Spanish |
D | Japanese |
E | German |
Question 13 |
A | Body posture |
B | Physically contact |
C | Hands |
D | Face |
E | Eyes |
Question 14 |
A | Lower competition for job opportunities. |
B | Employees will embrace the cooperate culture. |
C | Retaliation of best available talent. |
D | Increased in productivity due to better cooperation. |
E | Improved problem solving methods. |
Question 15 |
A | Marketing plays a vital role in product success. |
B | Marketing include the product pricing according the market which the product is placed. |
C | Marketing is a process that may not always contain specific steps. |
D | Marketing can be used to promote products that people need as well we people want. |
E | Modern marketing methods only work in capitalistic economies. |
Question 16 |
A | Feelings of rejection |
B | Feelings of incompetence |
C | Insomnia |
D | Depression |
E | Resentment |
Question 17 |
A | The most explicit information is gathered through non-verbal communication. |
B | Majority, if not all, non-verbal communication gestures are universal in the Western world. |
C | In many cultures, often non-verbal communication is used to signal differences in status. |
D | Proxemics deals with the variation of facial expressions. |
E | Non-verbal communication is a type of stand along communication method. |
Question 18 |
A | Three |
B | Six |
C | Four |
D | Five |
E | Two |
Question 19 |
A | Meaning are embedded at many social levels. |
B | Less importance on age and experience. |
C | Time is highly valued. |
D | Straightforwardness |
E | Logical, linear and highly action-oriented. |
Question 20 |
A | Western Europeans |
B | Americans |
C | Asians (Chinese) |
D | South Asians |
E | Eastern Europeans |
Question 21 |
A | People tend to spend more time researching a product if the cost of the product is higher. |
B | It can be influenced by external forces/factors. |
C | It is driven by wants and not by needs of individuals. Hint: Both needs and wants drives the behaviour. |
D | It is a logical process. |
E | Information search is done in the per-purchase phase. |
Question 22 |
A | Product, Pre-purchase, Purchase, Post-purchase |
B | Product, Price, Place and Promotion |
C | Production, Process, Price and Promotion |
D | Production, Promotion, Persuasion and Payment |
E | Price, Placement, Promote and Persuasion |
Question 23 |
A | They are almost always much smaller events than religious rituals. |
B | They are only observed in the East such as China and Japan. |
C | They are almost always a public (non family) event. |
D | Usually they occur in a fixed sequence and occur periodically. |
E | They are not good opportunities for marketing because each and every individual/group may have different views on the same event. |
Question 24 |
A | False because letters cannot be symbols. |
B | True |
C | False because numbers cannot be symbols. |
D | False because phrases are too explicit hence cannot be symbols. |
Question 25 |
A | You are expected to say "I don't know" rather than providing an uninformed or in correct answers to business questions in hierarchical cultures. |
B | The decision-marking process takes longer in egalitarian cultures than in hierarchical cultures. |
C | In egalitarian cultures, power is concentrated within a very few people. |
D | You cannot question the superiors in egalitarian cultures. |
E | Hierarchical cultures have mechanisms for redress grievances. |
Question 26 |
A | Myths draw concepts from ancient civilizations such as Roman and Greek. |
B | Storyline contain two opposing forces that are symbolic. |
C | Myths must have a religious or spiritual connotation. |
D | Myths must state the underlying principle explicitly. |
E | All myths are original and remain unchanged over time. |
Question 27 |
A | Denial, Defense and Acceptance |
B | Acceptance, Adaptation and Integration |
C | Denial, Defense and Minimization |
D | Defense, Minimization and Integration |
E | Acceptance, Minimization and Integration |
Question 28 |
A | Due to cultural expectations. |
B | Due to its qualities of disinfection. |
C | Mint is a key active ingredient in oral care products. |
D | Due to its strong scent. |
Question 29 |
A | Adaptation, Integration and Acceptance |
B | Minimization, Acceptance and Adaptation |
C | Denial, Defense and Acceptance |
D | Denial, Defense and Minimization |
E | Adaptation, Defense and Minimization |
Question 30 |
A | Adjustment |
B | Acceptance |
C | Integration |
D | Introduction |
E | Transition |
Question 31 |
A | Learning a new language can help learn more languages later in life. In other words, once you learn a new language, it is easier to learn several others. |
B | Language is dynamic and changes over time. |
C | It state that the language not only used for explicit communication but also linguistic categories limit and determine cognitive categories. |
D | The written language is always more explicit than the spoken language in all 5500+ languages in the world. |
E | Learning a new language is beneficial because it will explain cultural differences of the new environment. |
Question 32 |
A | Use an independent professional translator. |
B | Use back translation where a translated message is translated back into the original language. |
C | Avoid idioms and other ethno-specific terms. |
D | Use the original language itself and avoid translations all together. |
E | Create a brand new slogan when moving into a new region with different language than that of the original. |
Question 33 |
A | Egalitarianism |
B | Short- time orientation |
C | Hierarchy |
D | Individualism |
E | Low power distance |
Question 34 |
A | religious |
B | family |
C | personal |
D | civic |
E | rites of passage |
Question 35 |
A | They often contains magical elements. |
B | They are all originated from old legends. |
C | They contains symbolic meanings. |
D | They are often used as a tool to drive sales and promotions. |
E | They often contains stories/ideas of two opposing forces (good vs evil, strong vs weak, etc). |
Question 36 |
A | An organization that take control of the company during major cultural changes. |
B | It is the process of exchanging cultures within an organization. |
C | It is a phase a company would go through just before a complete failure. |
D | It is a phase in which a small business/company slowly changed in to a larger cooperation. |
E | An organization that is composed of multiple business partners from several different countries. |
← |
List |
→ |
1 | 2 | 3 | 4 | 5 |
6 | 7 | 8 | 9 | 10 |
11 | 12 | 13 | 14 | 15 |
16 | 17 | 18 | 19 | 20 |
21 | 22 | 23 | 24 | 25 |
26 | 27 | 28 | 29 | 30 |
31 | 32 | 33 | 34 | 35 |
36 | End |
Credits: Based on the excellent class notes provided by, Dr. Christopher John Holdsworth during Spring 2015.
FAQ | Report an Error
If you get a question wrong, you can still click on the other answers. This will open up hints and explanations (if available), which will provide additional information.
Videos
TED Talk: Rory Sutherland: Life lessons from an Ad man
How smoking became a symbol of the “Emancipated Woman”
Propaganda in America – Meet Edward Bernays
Lexicon Branding (may not play in all browsers)
http://www.lexiconbranding.com/videos/lexicon-branding-movie.html
Cultural Dimension: direct versus indirect communication style
Cultural Dimension: low versus high power distance
High vs Low Uncertainty Avoidance
https://www.youtube.com/watch?v=Qem46KUMIOM
Reaching Across cultures without losing yourself
http://blip.tv/hbrchannel/reaching-across-cultures-without-losing-yourself-6558957
Cultural Diversity in the Workplace
Multi-Cultural Meeting
http://vimeo.com/88245683 or
http://www.trainingabc.com/building-the-multicultural-team/