Anthropology 303 – Business In Cultural Context

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Anthropology 303 (ANTH 303-UCAL) Final

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Question 1

Why do oral care products contain mint flavor? (ID-BCF-06)

A	Due to its strong scent.
B	Due to its qualities of disinfection.
C	Mint is a key active ingredient in oral care products.
D	Due to cultural expectations.

Question 2

The physical and emotional discomfort produced when a person moves to a culture different from the place of origin is known as... (ID-BCF-25)

A	cultural disambiguation.
B	cultural disorientation.
C	cultural experience.
D	culture shock.
E	culture dystopia.

Question 3

Which of the following is a characteristic of high context cultures? (ID-BCF-12)

A	Less importance on age and experience.
B	Logical, linear and highly action-oriented.
C	Straightforwardness
D	Meaning are embedded at many social levels.
E	Time is highly valued.

Question 4

Researchers have identified several stages of culture shock. What is the third stage of culture shock? (ID-BCF-34)

A	Adjustment
B	Transition
C	Introduction
D	Integration
E	Acceptance

Question 4 Explanation:

Note: There are several culture shock models. Usually the Adjustment to new environment occurs in the third stage in most models.

Question 5

Which of the following is false about consumer behaviour? (ID-BCF-01)

A	People tend to spend more time researching a product if the cost of the product is higher.
B	It can be influenced by external forces/factors.
C	Information search is done in the per-purchase phase.
D	It is a logical process.
E	It is driven by wants and not by needs of individuals. Hint: Both needs and wants drives the behaviour.

Question 6

Before the financial crisis, typically in North America which of the following is ranked the highest? (ID-BCF-09)

A	Being well respected
B	Security
C	Excitement
D	Sense of belonging
E	Self respect

Question 7

Which of the following country can be considered as low context culture? (ID-BCF-18)

A	Spanish
B	Latin American
C	Arabic
D	German
E	Japanese

Question 8

Which of the following items can be considered as interpersonal orientation values? (ID-BCF-27)
1. Security
2. Excitement
3. Warm relationships with others
4. Self-respect
5. Belonging
6. Being well respected
7. Self-fulfillment
8. Fun and enjoyment
9. Sense of accomplishment

A	7 and 9 only
B	1 , 2 , 5 , 7 only
C	3 and 8 only
D	2 and 5 only
E	2 , 4, 7 , 9 only

Question 9

How many levels are in the Means-End Chain Model? (ID-BCF-26)

A	Five
B	Six
C	Two
D	Four
E	Three

Question 10

Which of the following items can be considered as individual values? (ID-BCF-08)
1. Security
2. Excitement
3. Warm relationships with others
4. Self-respect
5. Belonging
6. Being well respected
7. Self-fulfillment
8. Fun and enjoyment
9. Sense of accomplishment

A	All of the above listed items.
B	1 , 2 , 5 , 7 only
C	3 , 5 , 7 , 8 only
D	2 , 4, 7 , 9 only
E	1, 2 , 3 , 4 only

Question 11

Canadian culture can be best described with which of the following terms? (ID-BCF-16)

A	Individualism, high power distance and uncertainty avoidance
B	Individualism, low power distance and uncertainty acceptance
C	Individualism, high power distance and uncertainty acceptance
D	Individualism, low power distance and uncertainty avoidance
E	Feminine, low power distance and uncertainty avoidance

Question 12

In Canada, the phrase ‘the squeaky wheel gets the oil’, meaning that if you make enough noise you will get attention, suggests an important value in Canadian society is... (ID-BCF-23)

A	Egalitarianism
B	Low power distance
C	Short- time orientation
D	Hierarchy
E	Individualism

Question 13

The term "brand" has the following literal meaning. (ID-BCF-05)

A	To promote or publicize.
B	To develop a legend.
C	To burn or stamp something.
D	To produce goods or provide services.
E	To create or design a product.

Question 14

Which of the following statement is true? (ID-BCF-30)

A	The decision-marking process takes longer in egalitarian cultures than in hierarchical cultures.
B	In egalitarian cultures, power is concentrated within a very few people.
C	You are expected to say "I don't know" rather than providing an uninformed or in correct answers to business questions in hierarchical cultures.
D	Hierarchical cultures have mechanisms for redress grievances.
E	You cannot question the superiors in egalitarian cultures.

Question 14 Explanation:

This question is based on textbook reading. The Cultural Dimension of Global Business by G. P. Ferraro and E. K. Briody - Seventh Edition; Pages 38 - 39, Chapter 2. ISBN10: 0-205-83559-7 and ISBN 13: 978-0-205-83559-1

Question 15

Proxemics is one of several subcategories of the study of nonverbal communication. It deals with... (ID-BCF-22)

A	facial expressions.
B	hand gestures.
C	touching or physical contact.
D	physical space usage.
E	time symbolism.

Question 16

What is the best option a company can take to ensure accurate translation of slogans? (ID-BCF-35)

A	Avoid idioms and other ethno-specific terms.
B	Use an independent professional translator.
C	Use back translation where a translated message is translated back into the original language.
D	Use the original language itself and avoid translations all together.
E	Create a brand new slogan when moving into a new region with different language than that of the original.

Question 17

Majority of immigrants to Canada before 1960 are ____ . (ID-BCF-20)

A	Western Europeans
B	Asians (Chinese)
C	Eastern Europeans
D	Americans
E	South Asians

Question 18

The opposite extreme of hierarchy is demonstrated by which of the following? (ID-BCF-28)

A	Femininity
B	Small power distance
C	Collectivism
D	Strong uncertainty avoidance
E	Long-time orientation

Question 19

Parades, elections, trials, and provincial holidays can be best described as ____ rituals. (ID-BCF-14)

A	religious
B	civic
C	personal
D	family
E	rites of passage

Question 20

What is the most fundamental principle behind a myth? (ID-BCF-13)

A	Myths must have a religious or spiritual connotation.
B	Myths must state the underlying principle explicitly.
C	Storyline contain two opposing forces that are symbolic.
D	Myths draw concepts from ancient civilizations such as Roman and Greek.
E	All myths are original and remain unchanged over time.

Question 21

When people are adjusting to a new culture, they go through different stages. Which of the following stages are ethnorelative stages? (ID-BCF-21)

A	Adaptation, Defense and Minimization
B	Minimization, Acceptance and Adaptation
C	Denial, Defense and Acceptance
D	Denial, Defense and Minimization
E	Adaptation, Integration and Acceptance

Question 22

Which of the following is true about non-verbal communication? (ID-BCF-31)

A	Majority, if not all, non-verbal communication gestures are universal in the Western world.
B	Proxemics deals with the variation of facial expressions.
C	The most explicit information is gathered through non-verbal communication.
D	In many cultures, often non-verbal communication is used to signal differences in status.
E	Non-verbal communication is a type of stand along communication method.

Question 23

Which of the following is not part of the pre-purchase process? (ID-BCF-03)

A	Evaluation of alternatives
B	Information search
C	Feedback
D	Problem/need recognition
E	Purchase decision

Question 24

What is the primary source of non-verbal communication that can observed in every culture? (ID-BCF-24)

A	Face
B	Eyes
C	Body posture
D	Hands
E	Physically contact

Question 25

When people are adjusting to a new culture, they go through different stages. Which of the following stages are ethnocentric stages? (ID-BCF-19)

A	Acceptance, Minimization and Integration
B	Defense, Minimization and Integration
C	Denial, Defense and Minimization
D	Denial, Defense and Acceptance
E	Acceptance, Adaptation and Integration

Question 26

Which is false about marketing? (ID-BCF-04)

A	Marketing is a process that may not always contain specific steps.
B	Marketing can be used to promote products that people need as well we people want.
C	Marketing plays a vital role in product success.
D	Modern marketing methods only work in capitalistic economies.
E	Marketing include the product pricing according the market which the product is placed.

Question 27

What is Sapir-Whorf hypothesis? (ID-BCF-36)

A	It state that the language not only used for explicit communication but also linguistic categories limit and determine cognitive categories.
B	Language is dynamic and changes over time.
C	Learning a new language can help learn more languages later in life. In other words, once you learn a new language, it is easier to learn several others.
D	The written language is always more explicit than the spoken language in all 5500+ languages in the world.
E	Learning a new language is beneficial because it will explain cultural differences of the new environment.

Question 27 Explanation:

This question is based on textbook reading. The Cultural Dimension of Global Business by G. P. Ferraro and E. K. Briody - Seventh Edition; Pages 113 - 114, Chapter 4. ISBN10: 0-205-83559-7 and ISBN 13: 978-0-205-83559-1

Question 28

What is a transitional organization? (ID-BCF-29)

A	An organization that is composed of multiple business partners from several different countries.
B	It is a phase a company would go through just before a complete failure.
C	An organization that take control of the company during major cultural changes.
D	It is the process of exchanging cultures within an organization.
E	It is a phase in which a small business/company slowly changed in to a larger cooperation.

Question 28 Explanation:

This question is based on textbook reading. Business Anthropology by Ann T. Jordan - Second Edition; Pages 109 - 125, Chapter 9. ISBN10: 1-57766-827-8 and ISBN 13: 978-7-57766-827-5

Question 29

Which of the following is a physical symptom of culture shock? (ID-BCF-33)

A	Depression
B	Feelings of incompetence
C	Resentment
D	Feelings of rejection
E	Insomnia

Question 30

What are are 4Ps of marketing mix? (ID-BCF-02)

A	Price, Placement, Promote and Persuasion
B	Product, Pre-purchase, Purchase, Post-purchase
C	Product, Price, Place and Promotion
D	Production, Process, Price and Promotion
E	Production, Promotion, Persuasion and Payment

Question 31

The numbers, letters and phrases can be symbols. (ID-BCF-17)

A	False because phrases are too explicit hence cannot be symbols.
B	False because letters cannot be symbols.
C	False because numbers cannot be symbols.
D	True

Question 32

According to the Means-End Chain Model, which of the following can be considered as value(s)? (ID-BCF-07)
I. Buying a car so you can travel to work everyday.
II. Buying food with low cholesterol.
II. Obtaining a degree because you want a good job.

A	II only
B	III only
C	I only
D	II and III only
E	I and II

Question 32 Explanation:

This is a difficult question. Some of you may think it is an unfair question. However, I think it is a fair question and you should be able to use at least process of elimination to obtain an answer.

Question 33

Which of the following is false about myths? (ID-BCF-10)

A	They contains symbolic meanings.
B	They are often used as a tool to drive sales and promotions.
C	They often contains stories/ideas of two opposing forces (good vs evil, strong vs weak, etc).
D	They often contains magical elements.
E	They are all originated from old legends.

Question 33 Explanation:

Not all myths are originated from old legends. They can be newly formed ideas/concepts by marketing companies.

Question 34

Which of the following is not a benefit of multicultural workforce? (ID-BCF-32)

A	Improved problem solving methods.
B	Lower competition for job opportunities.
C	Retaliation of best available talent.
D	Employees will embrace the cooperate culture.
E	Increased in productivity due to better cooperation.

Question 34 Explanation:

Companies that encourage multicultural business cultures have much higher number of applicant for job opportunities than others. Examples are Google Inc, ImperialOil, etc.

Question 35

Which of the following item can be priced relatively higher (larger profit) than the other? (ID-BCF-11)

A	Wedding invitation card.
B	Graduation card.
C	Religious card.
D	A birthday card.
E	A gift card.

Question 35 Explanation:

Generally, the products that are attached to strong religious or cultural views can be sold for a higher price with a larger profit.

Question 36

Which of the following describe a cultural ritual? (ID-BCF-15)

A	They are not good opportunities for marketing because each and every individual/group may have different views on the same event.
B	They are only observed in the East such as China and Japan.
C	Usually they occur in a fixed sequence and occur periodically.
D	They are almost always much smaller events than religious rituals.
E	They are almost always a public (non family) event.

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Credits: Based on the excellent class notes provided by, Dr. Christopher John Holdsworth during Spring 2015.
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If you get a question wrong, you can still click on the other answers. This will open up hints and explanations (if available), which will provide additional information.

Videos

TED Talk: Rory Sutherland: Life lessons from an Ad man

How smoking became a symbol of the “Emancipated Woman”

Propaganda in America – Meet Edward Bernays

Lexicon Branding (may not play in all browsers)

http://www.lexiconbranding.com/videos/lexicon-branding-movie.html

Cultural Dimension: direct versus indirect communication style

Cultural Dimension: low versus high power distance

High vs Low Uncertainty Avoidance

https://www.youtube.com/watch?v=Qem46KUMIOM

Reaching Across cultures without losing yourself

http://blip.tv/hbrchannel/reaching-across-cultures-without-losing-yourself-6558957

Cultural Diversity in the Workplace

Multi-Cultural Meeting

http://vimeo.com/88245683 or

http://www.trainingabc.com/building-the-multicultural-team/

Sanuja Senanayake

Anthropology 303 Final-University of Calgary

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Anthropology 303 (ANTH 303-UCAL) Final

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Standing on the shoulders of giants

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Anthropology 303 (ANTH 303-UCAL) Final

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Standing on the shoulders of giants