Anthropology 303 – Business In Cultural Context
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Go to: Midterm I | Final Exam
Anthropology 303 (ANTH 303-UCAL) Midterm II
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Question 1 |
A | They have no standard controls to analyze the studies. In other wards, no baseline to compare data and results. |
B | They are often under funded hence the research variables are limited. |
C | They are often limited to a small demographic region. |
D | They are designed to question if the consumer will use a product or service in the future. Hence the past activities are not taken into account. |
E | They are based on surveys and cannot be used to answer the question why consumers use/buy products. |
Question 2 |
A | To make sure that they do not harm the subjects of the study either during or as a result of the study. |
B | To disclose which companies or organizations they work to the general public. |
C | To be honest and transparent with all stakeholders about the nature and intent of the research. |
D | To avoid misrepresentation of themselves or the collected data. |
E | To make all research available to the general public and other academics. |
Question 3 |
A | It states that research and development should be based on both marketing data and innovation. Ignoring the importance of market research will lead to failures. |
B | It states that to achieve competitive advantage and strong performance, firms should identify and satisfy customer needs and wants better than their competitors. |
C | It states that it is important to evaluate consumer behaviors to properly analyze what the public needs as opposed to what the public wants. |
D | It states that to survive in a competitive market, a good marketing research program must be in place for collecting reliable data accurately and in a timely manner. |
E | It states that traditional methodologies for data collection serves no purpose in modern day 21st Century businesses. |
Question 4 |
__I__ type of person has the most amount of information but __II__ type of person plays a "broker" role and can significantly influence information flow in a Social Network.
A | I. Connector II. betweener |
B | I. Connector II. boundary spanner |
C | I. Boundary spanner |
D | I. Betweener II. connector |
E | I. Boundary spanner II. betweener |
Question 5 |
A | Holocractic organizations discourage individualism. |
B | Social networks analysis is a type of formal organizational analysis. |
C | Norms are often act as social controls. |
D | Informal system is almost always explicitly stated. |
E | Universal rules can be used to address unpredictable issues. |
Question 6 |
A | Specialization of social sub groups within a company. |
B | Measure of power sharing in a company or a government institution. |
C | Higher centrality means the company is controlled through a structured hierarchical system. |
D | Measure of control which a company officials have over their divisions and branches. |
E | Number of connections an individual has with others. |
Question 7 |
A | They are governed by a set of rules and regulations unique to each company. |
B | They act as positive behaviors to promote harmony. Hint: Not always; could result in disruptive behaviors. |
C | They promote diversity within workplace. Hint: Sometimes, but not always. |
D | Typical new employee training can be considered as a norm. |
E | They are socially shared standard behaviors. |
Question 8 |
A | a vision statement. |
B | a mission statement. |
C | corporate strategy. |
D | cooperate values. |
Question 9 |
A | It creates a static cooperate structure for increased productivity. |
B | It breeds soiled thinking. |
C | It assigns clear roles for each individual worker. |
D | It does not allow pathways for collaboration between different departments. |
E | Suitable people are often hired based on their personal connections with current company employees. |
Question 10 |
A | More centralized networks are highly reliable. |
B | In betweeners are the least important people in a social network. |
C | Social networks are almost always localized and do not reach beyond the branch/particular office environment. |
D | Larger the number of "connectors" better the network stability. |
E | Social networks are almost always static and governed by their own unique set of rules (like strict sub culture). |
Question 11 |
A | Management taking notes of employee behavior during a major company meeting. |
B | Interview of factory workers in an assembly line. |
C | Analysis of employee behavior from older completed projects data. |
D | Interview of consumers while they shop for clothing. |
E | Structured questionnaires for all workers looking for promotions to determine which higher position fit best for each person applied. |
Question 12 |
A | Expressed values |
B | Expressed norms |
C | Job descriptions |
D | Symbols and stories |
E | Shared assumptions |
Question 13 |
A | Anthropologists must learn the culture and/or values of the society/company of the study before conducting the research. |
B | Anthropologists should always think through their studies before the data being collected. |
C | Anthropologists can obtain data without informing the subjects as long as the data are not used against the subjects in the study. |
D | Anthropologists are now allowed to work on government funded research projects. |
E | Anthropologists can work in studies where the data and analysis will not be published on public domain. |
Question 14 |
I. Reliable
II. Timely
III. Regional/Localized
IV. Accurate
A | I and II |
B | I , II and III |
C | I , III and IV |
D | I , II and IV |
E | II and IV |
Question 15 |
A | It should be about long-term view/plan. |
B | It should have a clear direction. |
C | It should be simple. |
D | It should have achievable goals. |
E | It should described a flexible non-specific goal for the company. |
Question 16 |
A | Illegal and unethical |
B | Illegal but ethical |
C | Legal but unethical |
D | Legal and ethical |
Question 17 |
A | expressed values. |
B | formal organization. |
C | symbols. |
D | behaviors. |
E | artifacts. |
Question 18 |
A | To uncover their attitudes, beliefs, perceptions and values. |
B | To discover what people and compare/contrast with what they say they do. |
C | To examine how consumers actually use and experience products. |
D | To gather data from a large volume of population. |
E | To discover unspoken cultural patterns that influence behavior. |
Question 19 |
A | Projective type of questions |
B | Role playing type of questions |
C | Informal type questions |
D | Ethnographic type of questions |
E | Formal type questions |
Question 20 |
A | Individual level |
B | Organizational level |
C | Group level |
D | Secondary/upper level |
E | Primary level |
Question 21 |
A | Type of background music in a bank. |
B | The lighting intensity of a store. |
C | Lining up at a cashier for payment for items. |
D | Your position and the job description in a company. |
E | Relationship between two or more people. |
Question 22 |
A | Hiring based on technical qualifications. |
B | Standardized methods for promotions. |
C | Clear division of work with specialized workforce. |
D | Family focused and power oriented work environment. |
E | Explicit hierarchical system. |
Question 23 |
A | Role oriented |
B | Individuality is valued |
C | Fulfillment is important |
D | Google Inc. is an example |
E | Egalitarian |
Question 24 |
A | During destructive interviews where researchers integrate themselves within the study subjects. |
B | During participant observation studies. |
C | When using projective techniques. |
D | During a business meeting where a key figure outline the goals of the company. |
E | After an in-depth interview based on the notes (or other records) recoded. |
Question 25 |
A | The first term refer to how a task looks while and individual working on it while the second term refer to how a task looks when an individual look at the completed task. |
B | The first term refer to what consumers say they would do as opposed to the second term which refer to what consumers actually do. |
C | The first term describes the data collected by researchers purely on observing an environment while the second term describes the data collection through interaction with the study subjects. |
D | The first term refer to how in participant observation, a researcher can influence the subjects (behavior) while the second term describe the result/outcome of such influences. |
E | They are two Latin terms for structured and unstructured interview processes. |
Question 26 |
A | It is a highly structured form of data gathering. |
B | It can identify relationships between individuals explicitly. |
C | It uses indirect forms of questioning. |
D | Observations studies are often fall under the projective techniques. |
E | It is often obstructive because the researchers are embedded within the study group. |
Question 27 |
A | Economic system |
B | Patterns of subsistence |
C | Religion and magic |
D | Political system |
E | Language and communication |
Question 28 |
A | CEOs and Board of Directors |
B | Individuals with most personal and official connections to others. |
C | Lowest level employees that have the direct contact with customers. |
D | Middle level employees such as engineers and production managers. |
E | Branch managers and/or divisional supervisors. |
Question 29 |
A | Scientific Management |
B | Hawthorne Studies |
C | Human Relations |
D | Capitalism |
E | Modern form of management principles came after World War II |
Question 30 |
A | German |
B | Japanese |
C | British (UK) |
D | Google Inc |
E | French |
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Credits: Based on the excellent class notes provided by, Dr. Christopher John Holdsworth during Spring 2015.
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Videos from Class
The World’s first Sensor Perforated Paper Towel Dispenser
Link: https://www.youtube.com/watch?v=42ZTfOsbLLY
The Batter Blaster Demo Video
Link: https://www.youtube.com/watch?v=67P0d6TzLRk
Magic Poop Collector
Link: https://www.youtube.com/watch?v=-IrlhLF1c3k
ASHPOOPIE
Link: https://www.youtube.com/watch?v=dhTHIsRDll0
The Fourth Factor: Managing Corporate Culture
Link: http://www.youtube.com/watch?v=r9j4jyx9-S4
Corporate Culture: How does it really work?
Link: http://www.youtube.com/watch?v=92lg7EvwKBE
Improve Efficiency, Effectiveness and Innovation with Social Network Analysis
Link: https://www.youtube.com/watch?v=GqbbR8wel9A
Dr. Fons Tropenaars Videos
Link 1: https://www.youtube.com/watch?v=veA0bLa8xAg
Link 2: https://www.youtube.com/watch?v=aS1K_rl8PrQ
Link 3: https://www.youtube.com/watch?v=7hTYWKEoeeQ
Link 4: https://www.youtube.com/watch?v=jRUPFPFTKEQ
Resolving Culture Conflicts In Corporate Acquisitions
Link: https://www.youtube.com/watch?v=nO4VpcO2ERU