Anthropology 303 – Business In Cultural Context

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Anthropology 303 (ANTH 303-UCAL) Midterm II

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Question 1

What is marketing concept? (ID-BC2-07)

A	It states that traditional methodologies for data collection serves no purpose in modern day 21st Century businesses.
B	It states that to achieve competitive advantage and strong performance, firms should identify and satisfy customer needs and wants better than their competitors.
C	It states that it is important to evaluate consumer behaviors to properly analyze what the public needs as opposed to what the public wants.
D	It states that research and development should be based on both marketing data and innovation. Ignoring the importance of market research will lead to failures.
E	It states that to survive in a competitive market, a good marketing research program must be in place for collecting reliable data accurately and in a timely manner.

Question 2

A 24 year old was admitted to an Alberta hospital for alcohol poisoning. He was unable to give consent to inform his family about his whereabouts. But the medical staff call his parents to inform his condition anyway. How would you describe this situation? (ID-BC2-06)

A	Legal and ethical
B	Illegal and unethical
C	Illegal but ethical
D	Legal but unethical

Question 3

To obtain best wholesome data set in a participant observation study, which type of questions should be used? (ID-BC2-24)

A	Projective type of questions
B	Informal type questions
C	Formal type questions
D	Role playing type of questions
E	Ethnographic type of questions

Question 4

The idea of business organizations as organisms originated from what school of thought? (ID-BC2-05)

A	Hawthorne Studies
B	Modern form of management principles came after World War II
C	Human Relations
D	Capitalism
E	Scientific Management

Question 5

Which of the following is a part of the formal organization of a business? (ID-BC2-16)

A	Job descriptions
B	Shared assumptions
C	Symbols and stories
D	Expressed values
E	Expressed norms

Question 6

What is the primary problem associated with traditional market research methods? (ID-BC2-01)

A	They have no standard controls to analyze the studies. In other wards, no baseline to compare data and results.
B	They are designed to question if the consumer will use a product or service in the future. Hence the past activities are not taken into account.
C	They are based on surveys and cannot be used to answer the question why consumers use/buy products.
D	They are often limited to a small demographic region.
E	They are often under funded hence the research variables are limited.

Question 7

Which of the following is not a characteristic of Western Rationalism? (ID-BC2-09)

A	Family focused and power oriented work environment.
B	Clear division of work with specialized workforce.
C	Explicit hierarchical system.
D	Hiring based on technical qualifications.
E	Standardized methods for promotions.

Question 8

Which of the following is a characteristic/description of projective techniques? (ID-BC2-22)

A	It uses indirect forms of questioning.
B	It is often obstructive because the researchers are embedded within the study group.
C	It is a highly structured form of data gathering.
D	Observations studies are often fall under the projective techniques.
E	It can identify relationships between individuals explicitly.

Question 9

The shared beliefs about what is important in a company can be best described as... (ID-BC2-15)

A	corporate strategy.
B	cooperate values.
C	a vision statement.
D	a mission statement.

Question 10

When would Content Analysis is usually performed? (ID-BC2-21)

A	During participant observation studies.
B	After an in-depth interview based on the notes (or other records) recoded.
C	During a business meeting where a key figure outline the goals of the company.
D	During destructive interviews where researchers integrate themselves within the study subjects.
E	When using projective techniques.

Question 11

What is degree centrality in social network analysis? (ID-BC2-13)

A	Measure of control which a company officials have over their divisions and branches.
B	Higher centrality means the company is controlled through a structured hierarchical system.
C	Measure of power sharing in a company or a government institution.
D	Number of connections an individual has with others.
E	Specialization of social sub groups within a company.

Question 12

According to current American Anthropological Association's Code of Ethics, what is the primary ethical obligation of Anthropologists? (ID-BC2-19)

A	To make all research available to the general public and other academics.
B	To make sure that they do not harm the subjects of the study either during or as a result of the study.
C	To disclose which companies or organizations they work to the general public.
D	To be honest and transparent with all stakeholders about the nature and intent of the research.
E	To avoid misrepresentation of themselves or the collected data.

Question 13

According to Fons Trompenaar’s typology, which of the following cultures/companies most likely support the Guided Missile version? (ID-BC2-25)

A	Japanese
B	Google Inc
C	British (UK)
D	French
E	German

Question 14

Please answer the following question according to the Social Network Analysis. (ID-BC2-29)
__I__ type of person has the most amount of information but __II__ type of person plays a "broker" role and can significantly influence information flow in a Social Network.

A	I. Betweener II. connector
B	I. Boundary spanner II. connector
C	I. Boundary spanner II. betweener
D	I. Connector II. betweener
E	I. Connector II. boundary spanner

Question 15

What is modus operandi and opus operatum? (ID-BC2-23)

A	The first term refer to how in participant observation, a researcher can influence the subjects (behavior) while the second term describe the result/outcome of such influences.
B	The first term refer to how a task looks while and individual working on it while the second term refer to how a task looks when an individual look at the completed task.
C	They are two Latin terms for structured and unstructured interview processes.
D	The first term refer to what consumers say they would do as opposed to the second term which refer to what consumers actually do.
E	The first term describes the data collected by researchers purely on observing an environment while the second term describes the data collection through interaction with the study subjects.

Question 15 Explanation:

This question is based on textbook reading. Business Anthropology by Ann T. Jordan - Second Edition; Page 26, Chapter 3. ISBN10: 1-57766-827-8 and ISBN 13: 978-7-57766-827-5

Question 16

Which of the following is an example of unobtrusive ethnographic method? (ID-BC2-02)

A	Structured questionnaires for all workers looking for promotions to determine which higher position fit best for each person applied.
B	Analysis of employee behavior from older completed projects data.
C	Management taking notes of employee behavior during a major company meeting.
D	Interview of factory workers in an assembly line.
E	Interview of consumers while they shop for clothing.

Question 17

Which of the following is false about the current ethical codes followed by Professional Anthropologists? (ID-BC2-28)

A	Anthropologists can work in studies where the data and analysis will not be published on public domain.
B	Anthropologists can obtain data without informing the subjects as long as the data are not used against the subjects in the study.
C	Anthropologists must learn the culture and/or values of the society/company of the study before conducting the research.
D	Anthropologists should always think through their studies before the data being collected.
E	Anthropologists are now allowed to work on government funded research projects.

Question 17 Explanation:

According to current guidelines of AAA, SfAA and NAPA, Anthropologists must inform the purpose of the study to the subjects clearly before conducting research.

Question 18

Under the social network analysis, which of the following person most likely the most important to a company? (ID-BC2-14)

A	Lowest level employees that have the direct contact with customers.
B	Individuals with most personal and official connections to others.
C	Branch managers and/or divisional supervisors.
D	Middle level employees such as engineers and production managers.
E	CEOs and Board of Directors

Question 19

Which of the following can be considered as cultural knowledge? (ID-BC2-20)

A	Type of background music in a bank.
B	Your position and the job description in a company.
C	Relationship between two or more people.
D	Lining up at a cashier for payment for items.
E	The lighting intensity of a store.

Question 20

Which of the following is true about norms in a business environment? (ID-BC2-10)

A	They act as positive behaviors to promote harmony. Hint: Not always; could result in disruptive behaviors.
B	They promote diversity within workplace. Hint: Sometimes, but not always.
C	They are socially shared standard behaviors.
D	Typical new employee training can be considered as a norm.
E	They are governed by a set of rules and regulations unique to each company.

Question 21

In most North American companies, the reward systems in majority of companies are set at what level? (ID-BC2-26)

A	Organizational level
B	Individual level
C	Secondary/upper level
D	Group level
E	Primary level

Question 22

Which of the following is not a good reason to use participant observation method? (ID-BC2-03)

A	To examine how consumers actually use and experience products.
B	To uncover their attitudes, beliefs, perceptions and values.
C	To gather data from a large volume of population.
D	To discover what people and compare/contrast with what they say they do.
E	To discover unspoken cultural patterns that influence behavior.

Question 23

According to the Social Network Analysis (SNA) theory, which of the following statements is correct? (ID-BC2-30)

A	Larger the number of "connectors" better the network stability.
B	Social networks are almost always static and governed by their own unique set of rules (like strict sub culture).
C	In betweeners are the least important people in a social network.
D	Social networks are almost always localized and do not reach beyond the branch/particular office environment.
E	More centralized networks are highly reliable.

Question 24

Marketing research must obtain information that are... (ID-BC2-04)
I. Reliable
II. Timely
III. Regional/Localized
IV. Accurate

A	II and IV
B	I , II and III
C	I and II
D	I , II and IV
E	I , III and IV

Question 25

The type of technology and the division of labor within an organization can be attributed to what Universal Cultural Component according to Jordan? (ID-BC2-27)

A	Political system
B	Language and communication
C	Religion and magic
D	Patterns of subsistence
E	Economic system

Question 25 Explanation:

This question is based on textbook reading. Business Anthropology by Ann T. Jordan - Second Edition; Page 57, Chapter 3. ISBN10: 1-57766-827-8 and ISBN 13: 978-7-57766-827-5

Question 26

Which of the following should not be a part of a good vision statement? (ID-BC2-18)

A	It should have a clear direction.
B	It should described a flexible non-specific goal for the company.
C	It should be about long-term view/plan.
D	It should have achievable goals.
E	It should be simple.

Question 27

Which of the following is a characteristic of the holacratic organization system? (ID-BC2-12)

A	It does not allow pathways for collaboration between different departments.
B	Suitable people are often hired based on their personal connections with current company employees.
C	It breeds soiled thinking.
D	It creates a static cooperate structure for increased productivity.
E	It assigns clear roles for each individual worker.

Question 28

Which of the following statement is correct? (ID-BC2-17)

A	Norms are often act as social controls.
B	Universal rules can be used to address unpredictable issues.
C	Informal system is almost always explicitly stated.
D	Holocractic organizations discourage individualism.
E	Social networks analysis is a type of formal organizational analysis.

Question 29

According to Fons Trompenaar’s typology, all of the following are characteristics of the “Incubator” except, (ID-BC2-11)

A	Fulfillment is important
B	Google Inc. is an example
C	Egalitarian
D	Role oriented
E	Individuality is valued

Question 30

When considering the levels of corporate culture, ceremonies and meetings can be best described as... (ID-BC2-08)

A	expressed values.
B	symbols.
C	behaviors.
D	artifacts.
E	formal organization.

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Credits: Based on the excellent class notes provided by, Dr. Christopher John Holdsworth during Spring 2015.
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Videos from Class

The World’s first Sensor Perforated Paper Towel Dispenser

The Batter Blaster Demo Video

Magic Poop Collector

ASHPOOPIE

The Fourth Factor: Managing Corporate Culture

Corporate Culture: How does it really work?

Improve Efficiency, Effectiveness and Innovation with Social Network Analysis

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Resolving Culture Conflicts In Corporate Acquisitions

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