Anthropology 303 – Business In Cultural Context

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Anthropology 303 (ANTH 303-UCAL) Midterm II

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Question 1

Which of the following is true about norms in a business environment? (ID-BC2-10)

A	Typical new employee training can be considered as a norm.
B	They promote diversity within workplace. Hint: Sometimes, but not always.
C	They are governed by a set of rules and regulations unique to each company.
D	They act as positive behaviors to promote harmony. Hint: Not always; could result in disruptive behaviors.
E	They are socially shared standard behaviors.

Question 2

Please answer the following question according to the Social Network Analysis. (ID-BC2-29)
__I__ type of person has the most amount of information but __II__ type of person plays a "broker" role and can significantly influence information flow in a Social Network.

A	I. Boundary spanner II. connector
B	I. Connector II. boundary spanner
C	I. Betweener II. connector
D	I. Connector II. betweener
E	I. Boundary spanner II. betweener

Question 3

What is degree centrality in social network analysis? (ID-BC2-13)

A	Measure of control which a company officials have over their divisions and branches.
B	Measure of power sharing in a company or a government institution.
C	Higher centrality means the company is controlled through a structured hierarchical system.
D	Number of connections an individual has with others.
E	Specialization of social sub groups within a company.

Question 4

Marketing research must obtain information that are... (ID-BC2-04)
I. Reliable
II. Timely
III. Regional/Localized
IV. Accurate

A	I and II
B	I , III and IV
C	I , II and IV
D	II and IV
E	I , II and III

Question 5

In most North American companies, the reward systems in majority of companies are set at what level? (ID-BC2-26)

A	Secondary/upper level
B	Group level
C	Primary level
D	Organizational level
E	Individual level

Question 6

What is the primary problem associated with traditional market research methods? (ID-BC2-01)

A	They are designed to question if the consumer will use a product or service in the future. Hence the past activities are not taken into account.
B	They are often limited to a small demographic region.
C	They are often under funded hence the research variables are limited.
D	They are based on surveys and cannot be used to answer the question why consumers use/buy products.
E	They have no standard controls to analyze the studies. In other wards, no baseline to compare data and results.

Question 7

According to current American Anthropological Association's Code of Ethics, what is the primary ethical obligation of Anthropologists? (ID-BC2-19)

A	To disclose which companies or organizations they work to the general public.
B	To make sure that they do not harm the subjects of the study either during or as a result of the study.
C	To be honest and transparent with all stakeholders about the nature and intent of the research.
D	To make all research available to the general public and other academics.
E	To avoid misrepresentation of themselves or the collected data.

Question 8

What is marketing concept? (ID-BC2-07)

A	It states that research and development should be based on both marketing data and innovation. Ignoring the importance of market research will lead to failures.
B	It states that traditional methodologies for data collection serves no purpose in modern day 21st Century businesses.
C	It states that to achieve competitive advantage and strong performance, firms should identify and satisfy customer needs and wants better than their competitors.
D	It states that it is important to evaluate consumer behaviors to properly analyze what the public needs as opposed to what the public wants.
E	It states that to survive in a competitive market, a good marketing research program must be in place for collecting reliable data accurately and in a timely manner.

Question 9

Which of the following statement is correct? (ID-BC2-17)

A	Informal system is almost always explicitly stated.
B	Universal rules can be used to address unpredictable issues.
C	Holocractic organizations discourage individualism.
D	Norms are often act as social controls.
E	Social networks analysis is a type of formal organizational analysis.

Question 10

The idea of business organizations as organisms originated from what school of thought? (ID-BC2-05)

A	Capitalism
B	Modern form of management principles came after World War II
C	Scientific Management
D	Human Relations
E	Hawthorne Studies

Question 11

Which of the following is a characteristic/description of projective techniques? (ID-BC2-22)

A	It uses indirect forms of questioning.
B	It is a highly structured form of data gathering.
C	It is often obstructive because the researchers are embedded within the study group.
D	It can identify relationships between individuals explicitly.
E	Observations studies are often fall under the projective techniques.

Question 12

To obtain best wholesome data set in a participant observation study, which type of questions should be used? (ID-BC2-24)

A	Projective type of questions
B	Informal type questions
C	Formal type questions
D	Role playing type of questions
E	Ethnographic type of questions

Question 13

Which of the following can be considered as cultural knowledge? (ID-BC2-20)

A	Your position and the job description in a company.
B	Relationship between two or more people.
C	Lining up at a cashier for payment for items.
D	Type of background music in a bank.
E	The lighting intensity of a store.

Question 14

According to Fons Trompenaar’s typology, all of the following are characteristics of the “Incubator” except, (ID-BC2-11)

A	Role oriented
B	Fulfillment is important
C	Google Inc. is an example
D	Egalitarian
E	Individuality is valued

Question 15

According to the Social Network Analysis (SNA) theory, which of the following statements is correct? (ID-BC2-30)

A	More centralized networks are highly reliable.
B	In betweeners are the least important people in a social network.
C	Larger the number of "connectors" better the network stability.
D	Social networks are almost always localized and do not reach beyond the branch/particular office environment.
E	Social networks are almost always static and governed by their own unique set of rules (like strict sub culture).

Question 16

Which of the following is a characteristic of the holacratic organization system? (ID-BC2-12)

A	It does not allow pathways for collaboration between different departments.
B	It assigns clear roles for each individual worker.
C	Suitable people are often hired based on their personal connections with current company employees.
D	It breeds soiled thinking.
E	It creates a static cooperate structure for increased productivity.

Question 17

The shared beliefs about what is important in a company can be best described as... (ID-BC2-15)

A	cooperate values.
B	a vision statement.
C	corporate strategy.
D	a mission statement.

Question 18

Which of the following is not a characteristic of Western Rationalism? (ID-BC2-09)

A	Family focused and power oriented work environment.
B	Standardized methods for promotions.
C	Hiring based on technical qualifications.
D	Explicit hierarchical system.
E	Clear division of work with specialized workforce.

Question 19

Which of the following is false about the current ethical codes followed by Professional Anthropologists? (ID-BC2-28)

A	Anthropologists should always think through their studies before the data being collected.
B	Anthropologists can obtain data without informing the subjects as long as the data are not used against the subjects in the study.
C	Anthropologists can work in studies where the data and analysis will not be published on public domain.
D	Anthropologists are now allowed to work on government funded research projects.
E	Anthropologists must learn the culture and/or values of the society/company of the study before conducting the research.

Question 19 Explanation:

According to current guidelines of AAA, SfAA and NAPA, Anthropologists must inform the purpose of the study to the subjects clearly before conducting research.

Question 20

What is modus operandi and opus operatum? (ID-BC2-23)

A	The first term describes the data collected by researchers purely on observing an environment while the second term describes the data collection through interaction with the study subjects.
B	The first term refer to how a task looks while and individual working on it while the second term refer to how a task looks when an individual look at the completed task.
C	The first term refer to what consumers say they would do as opposed to the second term which refer to what consumers actually do.
D	They are two Latin terms for structured and unstructured interview processes.
E	The first term refer to how in participant observation, a researcher can influence the subjects (behavior) while the second term describe the result/outcome of such influences.

Question 20 Explanation:

This question is based on textbook reading. Business Anthropology by Ann T. Jordan - Second Edition; Page 26, Chapter 3. ISBN10: 1-57766-827-8 and ISBN 13: 978-7-57766-827-5

Question 21

The type of technology and the division of labor within an organization can be attributed to what Universal Cultural Component according to Jordan? (ID-BC2-27)

A	Religion and magic
B	Political system
C	Patterns of subsistence
D	Language and communication
E	Economic system

Question 21 Explanation:

This question is based on textbook reading. Business Anthropology by Ann T. Jordan - Second Edition; Page 57, Chapter 3. ISBN10: 1-57766-827-8 and ISBN 13: 978-7-57766-827-5

Question 22

When would Content Analysis is usually performed? (ID-BC2-21)

A	After an in-depth interview based on the notes (or other records) recoded.
B	When using projective techniques.
C	During destructive interviews where researchers integrate themselves within the study subjects.
D	During a business meeting where a key figure outline the goals of the company.
E	During participant observation studies.

Question 23

Which of the following should not be a part of a good vision statement? (ID-BC2-18)

A	It should have achievable goals.
B	It should be simple.
C	It should described a flexible non-specific goal for the company.
D	It should have a clear direction.
E	It should be about long-term view/plan.

Question 24

According to Fons Trompenaar’s typology, which of the following cultures/companies most likely support the Guided Missile version? (ID-BC2-25)

A	Google Inc
B	German
C	French
D	British (UK)
E	Japanese

Question 25

Which of the following is not a good reason to use participant observation method? (ID-BC2-03)

A	To discover unspoken cultural patterns that influence behavior.
B	To discover what people and compare/contrast with what they say they do.
C	To examine how consumers actually use and experience products.
D	To gather data from a large volume of population.
E	To uncover their attitudes, beliefs, perceptions and values.

Question 26

Which of the following is a part of the formal organization of a business? (ID-BC2-16)

A	Expressed values
B	Shared assumptions
C	Symbols and stories
D	Job descriptions
E	Expressed norms

Question 27

Which of the following is an example of unobtrusive ethnographic method? (ID-BC2-02)

A	Management taking notes of employee behavior during a major company meeting.
B	Interview of factory workers in an assembly line.
C	Structured questionnaires for all workers looking for promotions to determine which higher position fit best for each person applied.
D	Interview of consumers while they shop for clothing.
E	Analysis of employee behavior from older completed projects data.

Question 28

When considering the levels of corporate culture, ceremonies and meetings can be best described as... (ID-BC2-08)

A	formal organization.
B	expressed values.
C	symbols.
D	behaviors.
E	artifacts.

Question 29

A 24 year old was admitted to an Alberta hospital for alcohol poisoning. He was unable to give consent to inform his family about his whereabouts. But the medical staff call his parents to inform his condition anyway. How would you describe this situation? (ID-BC2-06)

A	Legal and ethical
B	Illegal but ethical
C	Illegal and unethical
D	Legal but unethical

Question 30

Under the social network analysis, which of the following person most likely the most important to a company? (ID-BC2-14)

A	Branch managers and/or divisional supervisors.
B	Lowest level employees that have the direct contact with customers.
C	CEOs and Board of Directors
D	Individuals with most personal and official connections to others.
E	Middle level employees such as engineers and production managers.

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Credits: Based on the excellent class notes provided by, Dr. Christopher John Holdsworth during Spring 2015.
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Videos from Class

The World’s first Sensor Perforated Paper Towel Dispenser

The Batter Blaster Demo Video

Magic Poop Collector

ASHPOOPIE

The Fourth Factor: Managing Corporate Culture

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Improve Efficiency, Effectiveness and Innovation with Social Network Analysis

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Resolving Culture Conflicts In Corporate Acquisitions

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