Anthropology 303 – Business In Cultural Context

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Go to: Midterm II | Final Exam

Anthropology 303 (ANTH 303-UCAL) Midterm I

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Question 1

The popularity of modern smartphones that includes, text messaging, Internet, instant chat, etc lies primarily among the younger generation. According to the product characteristics that influence adoption/diffusion, what causes the slow growth of smartphone usage among the older generation of Canadians? (ID-BC1-25)

A	Compatibility
B	Complexity
C	Trialability
D	Observability
E	Relative Advantage

Question 1 Explanation:

Note: This question must be answered by process of elimination. There are lots of hints in the question. For example, it mention "Canada" hence a first world country so no problem with trialability (in fact you can return a smartphone within 14 days at Telus, Bell and Rogers), etc, etc. It explicitly described several tasks a smartphone can do implying complexity. You should have the general knowledge as a university student that young generation of any country is more capable at learning complex processes than the older generation.

Question 2

A study completed in 1930s found that individuals in a group of assembly line workers often refused promotions. This is most likely caused by what factor? (ID-BC1-08)

A	The individuals become more specialized in the task that they no longer willing to learn a new task (skill specialization).
B	The individuals change their opinions based on the fact that they were being observed by the scientists.
C	The individuals do not want to take up more responsibilities.
D	The individuals become a team and they felt sense of belonging (group dynamics).
E	Most individuals are incapable of adapting to change.

Question 3

What was the ultimate reason why traditional Anthropologists had little to no interest in studying workforce in local businesses? (ID-BC1-21)

A	The American legal system prevented Anthropologists from participating in business-based studies.
B	Traditionally businesses did use anthropologists, but the funding for such research was limited (eg. limited resources).
C	Traditionally anthropologists studied "primitive" societies or groups of individuals that are not related to their own culture and society (eg. tribes, natives, etc).
D	Traditionally, it was thought to be unethical to study workers in local businesses because the studies may be used to harm the subjects (eg. used to lower wages).
E	Traditionally, the anthropology sector had interest only in physical or material objects of societies and not the behavioral aspects (eg. religious objects, clothing, etc).

Question 4

Which of the following is not a characteristic of culture? (ID-BC1-11)

A	It is integrated with everything from physical objects to ideas and norms.
B	It is shared by individuals in a given society.
C	It is learned by people.
D	It is a relative concept.
E	It is governed by fixed set of rules that do not change.

Question 4 Explanation:

Culture is dynamic and often change with time.

Question 5

Scientific Management is also known as... (ID-BC1-05)

A	Ford Method.
B	Capitalism.
C	Taylorism.
D	Lean Management.
E	Business Management.

Question 6

In Canada, often the University of Calgary professors prefer if their students address them by their first name. In Asia, it is disrespectful to address a professor by their first name. A new international student from South Asia followed the lead of peers in the class and started to use the first name to address the professor in ANTH 303. This is an example of what type of cultural learning? (ID-BC1-20)

A	Learning through cross-cultural diffusion.
B	Learning by dynamic behaviors.
C	Learning by statistical analysis.
D	Learning by integration.
E	Learning by observation.

Question 7

What is Hawthorne Effect? (ID-BC1-07)

A	Increased in productivity as the labour force become more specialized.
B	Caused by lack of specialized labour force.
C	Increasing productivity as a direct response to change in lighting conditions of the workplace.
D	Change in performance of subjects during behavioral studies in response to being observed.
E	A condition where a candidates for a job fail to present their qualifications properly to business owners.

Question 8

What is the best description of a business? (ID-BC1-02)

A	A cooperation between governments and private citizens in order to promote economic growth.
B	A government entity that is used to bridge the gap between the ruling politicians and the general public.
C	An organization involves in trading of goods and/or services where buyers and sellers involved.
D	An organization in which services are offered at a competitive rate.
E	A formally structured sub-culture in the developing world.

Question 9

What is the ultimate goal of businesses? (ID-BC1-01)

A	To diversify products and services.
B	To increase the bonuses of the the upper management.
C	To exploit workers to increase productivity.
D	To survive in the competitive market.
E	To make a profit.

Question 10

In the the original theory, what is the primary goal of Scientific Management? (ID-BC1-06)

A	To reduce waste and decrease mismanagement of human resources.
B	To increase the market competition through open economic development.
C	To develop standard methods for performing each job.
D	To develop a method for environmentally sustainable economic growth.
E	To reduce the wages of employees.

Question 11

Which of the following can be considered as an informal social norm? (ID-BC1-14)

A	Organizational hierarchy
B	Time sheets used to record the duration of work
C	Annual growth rate targets
D	Mission and Vision of the company
E	Relationships between workers

Question 12

During an anthropological study in 1930s researchers found that a group output would not be raised if the group believe that it will result in laying off of workers. This was first observed under what of the following conditions? (ID-BC1-24)

A	All female workforce.
B	A workforce composed of both male and female employees.
C	Non-assembly line office workers.
D	Management level environment.
E	All male workforce.

Question 13

Jessica only use Tommy Hilfiger cloths because all of her friends prefer this particular brand of clothing. According to the product characteristics that influence adoption/diffusion, which of the following is the most likely cause of such behavior? (ID-BC1-28)

A	Complexity
B	Relative Advantage
C	Observability
D	Trialability
E	Compatibility

Question 14

Which of the following is not an assumption businesses make? (ID-BC1-30)

A	The goal of a business is to provide goods and services where it is needed (not trying to sell AIr Conditioners in the Arctic; no need) .
B	People are often rational with money, but this does not apply to everyone.
C	Playing on human emotions can increase sales and profit margins.
D	People are always unhappy and always wiling to buy products to make them happy.
E	People are willing to pay a higher price for an inferior product.

Question 14 Explanation:

Note: This question is based on class discussion on assumptions on 25-May-2015. The information is not found in the notes or textbook.

Question 15

The conclusion an "individual workers cannot be treated in isolation but must be seen as members of a group" was made by... (ID-BC1-27)

A	US Army Project Camelot
B	Frederick Winslow Taylor
C	John Hawthorne
D	Elton Mayo
E	James Spradley and Brenda Mann

Question 16

How do we learn culture (Think about the primary learning types)? (ID-BC1-12)

A	By reading books and analyzing academic materials.
B	Using statistics and anthropological studies.
C	By exclusively following a set of strict rules.
D	Being thought by someone, learned from observations and by participating in activities.
E	We do not learn culture. We are all born with some form of culture through DNA.

Question 17

Which of the following is the best example of an outcome of Human Relations School? (ID-BC1-18)

A	Creation of labor and professional unions.
B	Increased in wages based on worker performance.
C	Disability benefits provided by the company for their workforce.
D	Decrease spending on anthropological research.
E	Better understanding of global cultures in both social and business environments.

Question 18

All of the fowling will result in failure of a business, except, (ID-BC1-03)

A	...misunderstanding of cultures during a global marketing campaign.
B	...lack of investment in Research and Development after the initial success.
C	...cost of production is higher than the market value.
D	...marketing snow shoes exclusively in the island nation of Malta.
E	...making a large profit from sale of a product.

Question 19

What term is used to describe the scientific study of customs and cultures of a specific group of individuals? (ID-BC1-09)

A	Anthropology
B	Cultural Analysis
C	Geography
D	Ethnography
E	Ethnology

Question 20

Subway (company) and McDonald's are both fast food restaurants. In North America, often McDonald's is associated with unhealthy food while Subway is associated with healthy food. If you analyze from scientific (biological, chemical) perspectives, both companies are contributing to fast food culture which result in rise in obesity and other health problems. Then, why do you think Subway has a positive connotation while McDonald's has a negative connotation? (ID-BC1-29)

A	Ethnocentric nature of people.
B	Cultural relativism.
C	Bad marketing or wrong demographics by McDonald's.
D	Symbolism where people associate McDonald's food as greasy.
E	Improper recontextualization of food by the McDonald's.

Question 21

Which of the following can be considered as business anthropology in a cultural context? Choose the best possible answer. (ID-BC1-04)

A	Study of behaviors and social interactions of Amazonian tribes.
B	Introduction of a new religion to a group of people in a remote region.
C	Statistical analysis of laptop usage by the Canadians. Hint: No, this is what companies did before anthropology was introduced into business models. Statistics are not descriptive enough.
D	Study of tea consumption by the Britons during work hours in downtown London, UK.
E	Introduction of a new culture to a group of people in a remote region.

Question 22

According to Anthropologists, individuals have same characteristics as businesses except, (ID-BC1-15)

A	belonging to subcultures.
B	the organization.
C	impact from the changes in local and global economies.
D	the goal of profit making/saving money.
E	desire to succeed in a competitive market/society.

Question 23

What was the result of the famous illumination(lighting) study conducted by GE from 1924 to 1927? (ID-BC1-17)

A	They found that in behavioral studies, subjects change their performance in response to being observed (eg. by a Supervisor).
B	Women are more susptible to change their behaviors under different illumination (lighting) conditions than men.
C	The productivity increased as the light intensity (illumination) increased in a linear relationship.
D	The study was unsuccessful, but this resulted in further research in to the factors effecting behaviors of workers.
E	They found that depending on the type of product being produced, the illumination levels may or may not effect the productivity.

Question 24

What causes the decline of applied anthropological research in 1971? (ID-BC1-16)

A	The economic depression resulted in dramatic decrease in funding for anthropological research by private companies.
B	The use of anthropological methods by the United States government caused an anti-anthropological movement.
C	The development of other methods such as statistical analysis, hindered the progress of cultural and business anthropology.
D	The American Anthropological Association (AAA) prohibited the Anthropologists from participating in research where the research information will not be available to the public.
E	The lack of interest in the value of anthropological studies in a business environments resulted in loss of research opportunities.

Question 25

What is described as diffusion in anthropological studies? (ID-BC1-22)

A	The tendency to view one's own culture as superior and to use one's own standards and values in judging outsiders.
B	Comparison between two cultures in order to understand the values of others.
C	Replacement of one culture and social values by another dominant culture.
D	Weakening of cultural values within a socity over a period of time.
E	Adaptation or integration of ideas, cultural norms, values, traits and other factors by one culture from another (or between cultures).

Question 26

What term is used by Taylor used to describe people operating at a lower capacity in his 1911 book? (ID-BC1-26)

A	Collectivism
B	Mayo's Principle
C	Hawthorne Effect
D	Union
E	Soldiering

Question 27

American Flag is a symbol of American patriotism. However, the same flag is viewed as a sign of modern day imperialism by some people in other parts of the world. Other than the symbolic meaning of the national flag of USA, what other characteristic of culture is described here? (ID-BC1-19)

A	Dynamic nature of culture.
B	Sharing of culture.
C	Relativity of culture.
D	Integration of culture with everything in the society.
E	Learning process of culture.

Question 27 Explanation:

It is the relativity of culture because Americans and others who value USA looked at the national flag of USA as a symbol of pride. This often does not apply to people who disagree with American ideologies. This is an example relativity. Just like some foods may not be desirable to others, same could be said about national flags of any country.

Question 28

Who introduced the modern version of the assembly line in the USA? (ID-BC1-13)

A	Lloyd Warner
B	Henry Ford
C	Theresa Zajac
D	Elton Mayo
E	Fredrick Taylor

Question 29

Chinese rolls is a popular Sri Lankan and Indian food. However, the ingredients (spices and meat) and preparation techniques used by South Asians are not known to the Chinese. In fact, the egg rolls are Chinese and contain very little spices or meat. The invention of "Chinese rolls" from the original egg rolls is a type of ________ where the characteristics of the original idea (in this particular case food) has been changed by the new culture(s). (ID-BC1-23)

A	cultural relativism
B	adaptation
C	ethnocentrism
D	recontextualisation
E	diffusion

Question 30

What is a subculture? (ID-BC1-10)

A	A group of individuals with inferior qualities of behavioral and sociological attitudes compared to major cultures, hence the term "subculture".
B	A social norms that arise out of suffering and oppression such as anti-governmental groups.
C	Behavioral and sociological interactions within a given society. For example, Germans in Germany.
D	A formal cultural groups created by rules and regulations such as Students' Unions.
E	A small group of individuals that has different behavioral and sociological interactions than that of the larger community.

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Credits: Based on the excellent class notes provided by, Dr. Christopher John Holdsworth during Spring 2015.
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Go to: Midterm II | Final Exam

Anthropology 303 (ANTH 303-UCAL) Midterm I

Videos from Class

Beer daths in Quebec

Why Do Companies Need Anthropologists?

Ford and Taylor Scientific Management

Hawthorne Studies – AT&T Archives: The Year They Discovered People

What is Canadian Culture? – I am Canadian

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Standing on the shoulders of giants